The requirement for print matter has changed massively over the last decade and although we still produce printed literature such as flyers and brochures, the medium has simply changed to the digital format, with the norm being the pdf document and certainly saves on paper wastage.
We treat a digital format in just the same way as we would do with a printed copy and the design elements are just the same. Our approach to marketing is a no nonsense one and without all the jargon that many companies feel they need to use to blind the client with science. Ours is more a common sense approach as we simply know what works and what doesn’t and we won’t waste a clients budget if we feel something is not worth doing if we don’t think it will achieve the right results.
With everything seemingly going digital these days and pdf documents flying around the ether, we are often asked to create newsletters for clients to maybe tell their story or present a new product or service.
Newsletters are a great form of communication and can represent a company that are keeping customers up to date with the latest news, but we feel newsletter saturation can have an adverse effect and put a client off.